Week 3

In English 1102 this week we discussed rhetorical appeals.  They are classified into three different categories, which are: logos, pathos, and ethos.  Not to be confused with Athos, Porthos and Aramis....which are the Three Musketeers.  Rhetorical appeals are found in advertising and are used in marketing strategies to persuade the audience in a certain way.  Logos is the rational argument and appeals to reason usually using statistics.  Pathos appeals to your emotions and uses those emotions to persuade you in some way.  Ethos is when a spokesperson, that is a subject matter expert, is used to persuade you.  We looked at some ads in class and broke them down to see where each one of the classifications were used.  Now every magazine ad, billboard and commercial I see, I can spot how they are trying to persuade me to buy their product.....which will make me an even less impulsive shopper.